In Japan everything has a face (part 1)

Here is the first part in the new "everything has a face" series. Why does everything have a face in Japan? Not sure.

Theory 1: it makes things cute and you want to buy them
Theory 2: remains of animism religion - everything has a spirit (watch Miyazaki's animation movie "Sprited Away" to see what I mean)

Feel free to post other crackpot theories.

Anyway, here is the first in the series. Who could resist cute tomatoes....with faces?